The following Guest Post is written by Rob Basso, President of Advantage Payroll Services, Long Island's Payroll Leader. In addition, Rob is also the Host and CEO of Basso on Business, a leading monthly business video program. The program highlights innovative local businesses and helps visionary entrepreneurs overcome real-world challenges to grow their busines. Shoreline is proud to be both a client of Advantage Payroll and a Sponsor of Basso on Business, and thankful to Rob for sharing his time with our readers.
The press Steve Jobs and Apple have been receiving lately is not accidental and they are not lucky. They have just trumped Microsoft, their arch rival, as the largest software and technology firm in the world. I am not a Mac user, in fact, I have exclusively been a PC user for years and even divested myself of my iPhone because I was so used to my Blackberry. However, it is hard not to pay attention to them and maybe give them a second chance. But why is that the case?
They have done a superior job making users part of a community. Yes, they spend a ton on research/development as well as advertising, but their ingenuity and ability to make people feel part of something is really their strong suit. Think about it; do you really need an application that simulates nose hair trimming (that may exist I did not check, but you get my point)? Apple was popular with the underdogs and underground users for years; now they are the darling of the populous. You too can be like Apple.
As a small business owner you can use the same techniques that the multi-billion dollar giant used to become the premier brand on the planet. Maybe you will not be known in every nook and cranny of the world, but you can be relevant in the community or market you serve by making people feel like a part of something bigger than themselves. Creating this type of a connection with your audience/buyer/client can be done on a budget and successfully by any type of business.
It is not what you do, but why you do it that inspires people to buy whatever it is that you are offering. If you talk about what you believe in and focus on the WHY you will create momentum that will make it impossible for people to buy from another vendor. The proof is clear when I use the Basso On Business concept as an example.
"Basso On Businesses, Inc. and its products and services will serve to inspire growth and positive change in the national business community. It will focus on forging a strong community of like minded businesses leaders to assist all entrepreneurs in navigating their way to success. Using unique web video, television, interactive live events, social media, speaking engagements and books we will be the leading force in building better businesses."
Putting the why first and BELIEVING in your message makes all the difference. Take a critical look at your WHY and re-craft your personal and business mantra....sales will soar.